Drug companies spend almost twice as much on marketing and promoting their products than on research and development, says a new study. In their analysis of data, they found that American drug companies spent US$57.5 billion on promotional activities in 2004. But only $31.5 billion on research.
Sunday, January 6, 2008
Big Pharma Spending on Advertising Double that of Research
Drug companies spend almost twice as much on marketing and promoting their products than on research and development, says a new study. In their analysis of data, they found that American drug companies spent US$57.5 billion on promotional activities in 2004. But only $31.5 billion on research.
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